About Our Firm Illustration Hero Left - Invstor X Framer Template

About our firm

We are determined to shape the future of the food system through content creation. We partner with food & beverage brands that lead with content and believe clean ingredients should be the norm. Through curated strategies, we help them scale and shape the future of food.

Explore Partnership

About Me

Zephyr Zoidis

CEO

Zephyr Zoidis

CEO

Zephyr Zoidis

CEO

Book an Intro

Our mission

Elevate regenerative farming and better-for-you Consumer-Packaged Goods.

Our Vision Illustration - Invstor X Framer Template

Our vision

Turning the media spotlight on brands creating systemic improvements to our food system and those made with clean ingredients.

Our Story

2021

Zephyr was 264 pounds and realized his addiction to ultra-processed foods. He decided to make a change once and for all.

2021

Zephyr was 264 pounds and realized his addiction to ultra-processed foods. He decided to make a change once and for all.

2021

Zephyr was 264 pounds and realized his addiction to ultra-processed foods. He decided to make a change once and for all.

2023

After losing 100 pounds from focusing on fitness and nutrition, Zephyr studied abroad in Amsterdam. While there, he saw the striking differences in the US and EU food system.

2023

After losing 100 pounds from focusing on fitness and nutrition, Zephyr studied abroad in Amsterdam. While there, he saw the striking differences in the US and EU food system.

2023

After losing 100 pounds from focusing on fitness and nutrition, Zephyr studied abroad in Amsterdam. While there, he saw the striking differences in the US and EU food system.

2025

After making health-focused consumer investments, Zephyr realized how much work was yet to be done. The media is centered around junk food and the nutrient density of our food is falling rapidly. It's time for a change.

2025